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Interactive entertainment is the fastest growing industry in the world and gaming is the fastest growing segment of the interactive entertainment industry. In China , already 8 companies went public doing online gaming.  What are some of the drivers for their explosive growth? What trends can we anticipate coming from this industry? Why MMORPG (Massively Multiplayer Online Role Play Game) has become enviably successfully in China ? What impact would this have on the US market which was dominated by console games? What are the implication for mega deals such as the 18B merger of Activision and Vivendi’s Blizzard, EA’s Bioware acquisition and latest 2B snatch on Take-Two? Is there a space for free to play and micro transaction model in the US market? What are the big studios doing to reduce cost?

 

If you are an entrepreneur, professional or an investor in this industry or simply interested in learning more about gaming and interactive entertainment space, come join us and hear from our experts who live and breathe in this industry.

 

 

SCMJ standard press release

 

互動式娛樂則是發展最迅速的產業，網路遊戲又是互動式娛樂業最迅速發展的板塊。規模大、成長快。這個存有爭議的產業，在投資者的推動下，一個全新的商業模式，正在蓬勃進展。在中國, 已經8 個網路遊戲公司上市。在美國，2007年遊戲年銷售額超過好萊塢全年收入，達到179億美元，已超過電影、電視，成為最重要的娛樂產業之一。

 

到底為什麼網路遊戲能夠吸引這麼多玩家，而且毫不吝嗇地為之掏腰包呢？中國市場和中國網遊的免費模式會對美國的遊戲巨頭產生哪些影響呢？ 美國的單機市場會受到網遊的巨大衝擊嗎？ 美國遊戲行業近來的大筆合併收購案又預示著什麼呢？ 遊戲行業的發展今後又會遇到一些怎樣的機遇和挑戰呢？中國的網遊行業發展， 不斷挑戰人們的想像。2007年中國網路遊戲市場規模為128億元， 比2006年增長66.7%，網路遊戲玩家已超過3300萬. 預計在未來的4-5年間，網路遊戲還將繼續保持20%以上的增幅，在2011年整個市場規模將達到401億元。網路遊戲也同時成為迅速致富的途徑，在短短3個月內，完美時空、金山、巨人、網龍等4家本土網遊公司接連在海外上市，網遊這造富機器的馬力在2007年達到了空前。

 

南加玉山對於提供產業新動向，掌握即時訊息，向來不遺餘力，今年六周年年會特別策劃與媒體有關的 “Trends in Gaming & Interactive Entertainment --- 娛樂及互動媒體高科技的發展趨勢 ”論壇會，5月17日(周六)下午 3 時至晚上9 時在 Alhambra 的 Almansor Court 為南加地區的朋友與媒體企業家搭建一個平臺，提供交流學習的機會，邀請中美互動娛樂界的權威行業專家與您深度探討互動娛樂和遊戲行業的秘密，分析行業的經驗和故事。就娛樂高科技的發展與趨勢、契機與面臨的挑戰、下一波投資的商機等話題展開演講和對話，進行深入的討論。他們有著豐富的實戰經驗，動人的創業故事，敏銳的市場嗅覺，獨特明確的觀點。現場還會有遊戲動漫特技的精彩呈現。請千萬別錯過這個寓教于樂，近距離了解遊戲和互動娛樂業的的機會。

 

下午論壇邀請到的講員:

 

就算受到嚴格的監管，投資者依然相信，中國網絡遊戲是一個不可多得的平台，能夠衍生出多樣化的商業模式，吸引極具消費能力的中國年輕用戶。陳鎬民博士Univessence Digital Studios 的執行長。香港出生，威斯康辛大學數學博士，曾在阿波羅、貝爾實驗室任工程和管理職務，擁有很多專利，也是 Peritus軟體公司CEO，曾將兩家公司帶上NASDAQ。

關耀強是Vivendi Game 資深執行副總裁, 一家主導全球遊戲的出版公司。主要負責開發機台式遊戲, 線上遊戲及手機遊戲的發行新渠道、平臺和商業模式, 熟捻購併， 通過積極的購併和投資, 建設國際銷售通路以確保該公司業務的快速成長。他曾任Gemstar 電視指南的國際副總裁, 負責國際渠道、IPG, 和交互式服務; 也曾任新媒體集團, 負責將影片和電視引入新科技的運用，譬如可選視訊VOD; 曾任微軟公司的MSN 和數位媒體部發展經理。是數位媒體咨詢的專家顧問。USC畢業和加州大學 伯克萊分校J.D. (Boalt 霍爾法學院) 。

 

冷瑞麟目前擔任美國遊戲公司THQ的全球品牌經理, 負責發展互聯對戰即時戰略遊戲 ”英雄連” 和許多其它成功的遊戲。有多年遊戲和娛樂業的經驗.  是這個領域的專家。加州大學Irvine. 分校Paul Mirage B 商業管理碩士。

 

王利鋒是北京萬方幸星數碼科技總裁，專業動畫及電影電視特效製作公司。作品有周星馳的＜功夫＞，李連杰的＜功夫之王＞以及吳宇森的＜赤壁＞。在中國是“大規模、高質量”的公司。20歲就完成了不列顛哥倫比亞的電腦科學碩士，隨後在加拿大動畫和遊戲領域工作。 90年代中期，他帶領一支專業團隊製作了紀錄片《圓明園》動畫，開創了中國動畫的先河。幸星公司在短短的3年內從5人的工作室發展到有200名製作人員。之所以有這樣的發展速度和規模，主要是因為利鋒對於西方和亞洲經營文化深刻的理解和運用。幸星的客戶包括迪斯尼（Disney）等諸多國際知名的數位娛樂公司。

 

張宇慶，Thsale 美國區總經理，網路遊戲、電子商務和社交網路的專家，Thsale.com是網上遊戲出版者和世界最大的多人在線角色扮演游戲的貨幣提供者，韓國大學電腦碩士・

 

竭誠歡迎各界人士踴躍報名參加。5月17日星期六入場費會員$55，非會員$65學生憑ID入場費 $30，座位有限。報名請上網: www.scmj.org或洽 吳志鴻 cchwu@wclawyers.com .

 

 

PANEL SPEAKER: 

 

Terry K Quan, 关耀强

Senior Vice President, Business Development, Vivendi Games Inc.
Mr. Quan is currently an executive with Vivendi Games, a leading global game publisher.  He has over 12+ years experience in top media and technology companies. His primary responsibilities at Vivendi Games are to grow console games, online games, console-online and mobile games divisions through acquisition and investment on a worldwide basis and to develop new channels, platforms and business models for the distribution of games.  His prior positions include Vice President of Gemstar-TV Guide International, responsible for growing channel, IPG, and interactive services worldwide; Senior Vice President of Vivendi Universal, New Media Group, where he leveraged film and television assets into new areas such as VOD; and Business Development Manager at Microsoft Corporation’s MSN and Digital Media Divisions. He owns a private digital media consultancy where he helps grow businesses where entertainment and technology meet. Mr. Quan received his bachelor’s degree from USC and J.D. from UC Berkeley (Boalt Hall School of Law). Mr. Quan has spoken at several international conferences such as iHollywood, NATPE and The Brain Behind.

 

 

Dr. Dominic K. Chan陈镐民博士

Founder, President, CEO of Univessence Digital Studios

Dr. Dominic K. Chan is a founder, Chairman and CEO of Univessence Digital Studios. Univessence develops and distributes Interactive Multimedia for marketing, entertainment and E-learning mediums, with operations in US, Japan and China. Dr. Chan also co-founded the WKC group which has invested and incubated more than eleven companies in China. Prior to that, Dr. Chen was a founder, Chairman and CEO of Peritus Software, which provides software maintenance and development services for major US corporations. The company was listed as one of the top fifty fastest growing technology companies in New England in 1993, 1994 and 1995. Dr. Chen raised two rounds of venture funding and brought the company public in Nasdaq in 1997. Peritus was subsequently sold to Red Rock Software in 2001. Dr. Chen’s other experiences include Executive Vice President of Research and Development of Honeywell Bull Inc, Vice President of Software Development of Apollo Computer Inc, member of the technical staff at AT&T Bell Laboratories, Managing Director of Wellspring Angel Fund and Ideal Flow Angel Fund, which provide seed capital to technology startup companies.  

 

Dr. Chan received his BS from Wake Forest University and MS and Ph.D. degrees in Mathematics from the University of Wisconsin at Milwaukee, where he also taught as senior lecturer.

 

  

Lin Leng,冷瑞麟

Senior Global Brand Manager, THQ:

Lin Leng is a very experienced professional with over 8 years of experiences in the gaming and entertainment industry. He is currently the Global Brand Manager at THQ, one of the largest US game companies, responsible for launching Company of Heroes and many other successful titles. He graduated with a MBA from Paul Mirage B Business Management School from UC Irvine.

 

 

Lifeng Wang,王利锋

Founder & President of Xing Xing Digital Corp

Lifeng Wang is the founder and president of Eastar (Xing Xing) Digital Corp, a leading digital animation studio based in Beijing China. Mr. Wang was admitted to the Special Class for Gifted and Talented Youth at the University of Science and Technology of China in 1987 when he was 14, and received his Master’s degree specializing in Computer Animation from The University of British Columbia in Vancouver Canada in May 1993 when he was 20. Mr. Wang’s work experience includes two years with Vertigo Technology Inc. writing 3-D computer animation software. In 1995, Mr. Wang founded Xing Xing Computer Graphics Inc. in Vancouver to undertake the Digital Yuan Ming Yuan project and produced the award winning game Lotus Spring in February 1999. In 2002, Mr. Wang founded Eastar (Xing Xing) Digital Corp. in Beijing and turned it into the premier digital animation studio in China for both international outsourcing and original content production.

 

 

Michael Zhang: 张宇庆

US General Manager, Thsale

Michael Zhang is a serial entrepreneur in online gaming, E-commerce and social network businesses. He is currently the CEO of an Online Game Publisher and the U.S. GM of the world largest MMORPG virtual currency provider -Thsale.com (Co-managing 300 + employees / 2007 revenue is $40M.) Michael Zhang had MA of business from Korea University and Master degree in Computer Sciences. Michael Zhang is fluent in Chinese, English and Korean.